Showing posts with label Spirit Airlines. Show all posts
Showing posts with label Spirit Airlines. Show all posts
Monday, May 12, 2014
Spirit Airlines Educates Potential Customers
Spirit Airlines just launched an outstanding marketing campaign focused on educating potential customers about how flying Spirit is different than other carriers. The campaign called Spirit101 is a response to their industry leading (though still rather small) complaint count. Spirit explains the unbundled fare idea to better set expectations for first time Spirit customers. Only a cramped seat and a small personal item are included in the ticket price, so customers need to expect fees for optional extras. Setting this expectation well in advance will change customers' mindsets and should reduce complaints while providing an experience that meets expectations. Enjoy the video below and learn something about Spirit Airlines too.
Tuesday, May 1, 2012
Spirit Brings Low Fares to Denver
Spirit Airlines is launching Denver service to irritate Frontier, the newest ultra low cost carrier. A benefit to me is Spirit is bringing super low prices on the DEN-ORD route. The incumbent carriers aren't even close. I really hope the Southwest Effect happens and United lowers their fares in light of new competition. If not, $170 savings might get me on a Spirit flight.
 |
| Look at that low fare - or - Look at those two high fares |
All this over $198? Really?
There is way too much fuss over Spirit Airlines not refunding a non-refundable fare of $198. Someone is told by their doctor they are too sick to fly. Spirit doesn't offer a refund in this instance; a similar policy to many airlines. This person complains to every news station on earth and gets airtime because it is a touching human interest story. People buy cheap fares with cancellation restrictions are gambling that they will use the ticket. Customers can always pay several times more and have a fully refundable ticket. That's the economic trade off people take. If you lose, too bad, it's a risk that was knowingly taken. Spirit is right to stick to their policy and treat everyone the same.
 |
| Too much fuss over $198 |
Monday, February 13, 2012
My Favorite Airline Fee and Other Spirit Airlines Thoughts
Spirit Airlines (the Ryanair of North America) has a business model around low fares plus fees for everything. I find this model interesting so I read through the Spirit Airlines fees table and found some interesting entries.
Unintended Consequences of DOT Regulations Fee - $2.00 per customer, each way. This is my favorite airline fee. The Department of Transportation (DOT) has been messing with Spirit's business model at almost every turn by adding new regulations in response to Spirit's actions. The DOT is also adding requirements that eat into Spirit's profits, like the tarmac delay rule. Regulations add costs, even if the DOT doesn't admit it, so Spirit is highlighting those costs to all passengers with this $2 fee. It's a brilliant fee because it brings attention to all the problems the DOT rules create. Other airlines have to pay these costs too, but roll it into the ticket price. If all carriers broke out the DOT costs from fare costs, it could force the DOT to remove some (unnecessary) burdens on carriers.
Charge for printing Boarding Passes at Kiosk (fee starts 30 June 2012) - $2.00 per boarding pass printed. This is very Ryanair of Spirit, a complement to them. They are removing more and more costs from their responsibility to the customer. This keeps fares low and sells more seats. Spirit has this fee to discourage the behavior, not just to make cash from fees. Fewer kiosks means lower costs.
Carry-On Bag: At Booking / before check-in $20-$35, Airport Counter/Kiosk purchase $40, Gate $45. This was the biggest fee in the news since Spirit started charging for the first checked bag, now a standard practice. Spirit started charging for checked bags and everyone started carrying on. This forced longer times on the ground to gate check all the bags that would not fit. This time on the ground was expensive and Spirit found it could be avoided by charging more to carry on a bag than check one. Problem solved and revenue increased, an elegant solution.
I have never flown Spirit Airlines, and I don't have any plans to fly them in the future. If they start service to Denver, I will give them a look, but that seems unlikely. They are a fun airline to follow and are making a (economically) sustainable business model as an airline.
Unintended Consequences of DOT Regulations Fee - $2.00 per customer, each way. This is my favorite airline fee. The Department of Transportation (DOT) has been messing with Spirit's business model at almost every turn by adding new regulations in response to Spirit's actions. The DOT is also adding requirements that eat into Spirit's profits, like the tarmac delay rule. Regulations add costs, even if the DOT doesn't admit it, so Spirit is highlighting those costs to all passengers with this $2 fee. It's a brilliant fee because it brings attention to all the problems the DOT rules create. Other airlines have to pay these costs too, but roll it into the ticket price. If all carriers broke out the DOT costs from fare costs, it could force the DOT to remove some (unnecessary) burdens on carriers.
Charge for printing Boarding Passes at Kiosk (fee starts 30 June 2012) - $2.00 per boarding pass printed. This is very Ryanair of Spirit, a complement to them. They are removing more and more costs from their responsibility to the customer. This keeps fares low and sells more seats. Spirit has this fee to discourage the behavior, not just to make cash from fees. Fewer kiosks means lower costs.
Carry-On Bag: At Booking / before check-in $20-$35, Airport Counter/Kiosk purchase $40, Gate $45. This was the biggest fee in the news since Spirit started charging for the first checked bag, now a standard practice. Spirit started charging for checked bags and everyone started carrying on. This forced longer times on the ground to gate check all the bags that would not fit. This time on the ground was expensive and Spirit found it could be avoided by charging more to carry on a bag than check one. Problem solved and revenue increased, an elegant solution.
I have never flown Spirit Airlines, and I don't have any plans to fly them in the future. If they start service to Denver, I will give them a look, but that seems unlikely. They are a fun airline to follow and are making a (economically) sustainable business model as an airline.
Subscribe to:
Posts (Atom)