WestJet 737 Taking Off |
I doubt any airline will win the Nobel Prize for economics
any time soon. But WestJet, Canada’s “preferred airline”
(their words), has been profitable every quarter for the last 7 years and that
is something special. WestJet operates a
fleet of 737 to 76 cities. No CRJs and
no wide bodies. Sounds like
Southwest. Unlike Southwest, they fly to
several countries allowing them to serve additional profitable markets for both
business and leisure (you can be a pure play domestic airline in Canada, but
you need to focus on the way up north, like First Air and Canada North). WestJet also codeshares with American and
Delta to bring in more traffic and offer more destinations for customers
without changing their fleet make up.
These WestJet guys have quietly found the formula for a profitable
airline. That might be worth a trip to
Stockholm after all, on a code share partner of course.