Thursday, December 22, 2011

Least Aspirational Award

The fun of reward programs is that they make experiences available to you that would otherwise be unattainable.  Flying first overseas, staying in top hotels, and having exclusive experiences are all reasons to collect points; making dreams come true is why I play the game.  

I received an email from Qatar Airways this morning with their newest award option, using miles to pay for excess bag fees.  That’s the least aspirational award I’ve seen advertised.  Emails should help you dream of new trip ideas; Lufthansa and KLM do a great job of that with their ‘destination of the week’ emails.  I want to be inspired, not reminded of airline fees.  Sorry Qatar, you are missing the mark on this email.
Qatar reminding me of fees, not the best messaging

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