Tuesday, September 18, 2012

Starbucks Rewards Changes Announced In Advance

Starbucks is changing their My Starbucks Rewards program next month and told all their members about the changes well in advance.  This is how award program changes should be handled; a clear explanation of what's new and what's gone provided well in advance of the change.  Airlines and hotels often make the change and then (not always) announce it.  Customers fear change, but when it is clearly explained in advance, it lessens the impact and helps create a positive customer experience.

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