A hotel chain ran a TV ad promoting rooms for "2,000 points and a few dollars." Someone in marketing had to approve that copy and thought it was a good idea. It is because it provides an alluring hook, but no useful data. Cash & Points offers on their own are meaningless. Some offers provide massive or minimal discounts, so more detail is needed. The next ad might promote "0 points and a few dollars" because that's where Delta's frequent flyer program is heading.