Thursday, June 6, 2013

United Still Doesn't Understand The Power of Brands

United is still missing the mark with their Star Alliance promotions. As discussed earlier, United seems to have a difficult time finding images of their aircraft in Star Alliance colors.  The example below is from the home page and has the Star Alliance logo backwards (they took a mirror of the original image) and on an airplane that is not United's.  There is a beautiful United 747 in Star Alliance colors and several other examples they can use.  Another miss by United.
The Star Alliance Logo Is Backwards & That Is Not A United Airlines Aircraft
SWISS Star Alliance Avro RJ100

No comments:

Post a Comment