|I Don't Have Many Ground Related Photos|
Tuesday, December 16, 2014
IHG Pays $430M for Kimpton Hotels Brand
"Kimpton is a fully asset-light business that manages 62 hotels." The $430M IHG paid for Kimpton is just for the brand and business process knowledge. IHG said the Kimpton loyalty program will remain in place, but some of the brand prestige will be lost now that Kimpton is a fancy Holiday Inn (Aston Martin and Tata, Bugatti and VW, or Ferrari and Dodge all have similar problems). My guess is IHG wants to mass produce boutique hotels and this is the best way to learn the process. If they lose some Kimpton loyalists along the way, that's acceptable.