Tuesday, June 16, 2015

Bad Ad Copy

A hotel chain ran a TV ad promoting rooms for "2,000 points and a few dollars."  Someone in marketing had to approve that copy and thought it was a good idea.  It is because it provides an alluring hook, but no useful data.  Cash & Points offers on their own are meaningless.  Some offers provide massive or minimal discounts, so more detail is needed.  The next ad might promote "0 points and a few dollars" because that's where Delta's frequent flyer program is heading.
Hard To Find Points Availability

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