|Midwest Express Plane Landing|
Midwest Airlines started as an extension of Kimberly-Clark’s aviation division. Flights had 2x2 leather seating (when 3x2 was standard on similar jets) and every flight had a meal service. It was an all first class airline with economy class fares. Their hub was Milwaukee and they served all of Wisconsin, most of the Midwest and a few locations on each coast. Midwest was also active in Milwaukee and advertised heavily, including upgrading fans to their airline seats at Brewers games to show off just how nice it was. Midwest’s fresh baked cookies were even sold at the games.
|Frontier Airlines E190 Plane, Cookie Free Since 2012|
Things took a downturn when high fuel prices and increased Milwaukee competition hit. Midwest dumped the meals, but kept the cookies, added more seats, and started their race to the bottom. They stuck it out for a while, but finally went bankrupt. Republic purchased them in an attempt to make their own national branded airline with Frontier. All the Midwest branding was removed. The only thing left was the cookie and now that is gone too. Midwest focused on service and the customer experience, but those aren’t things many people are willing to pay extra for. It’s a shame and Midwest will missed. The airline club at Mitchel Field in Milwaukee is called the Best Care Club, the last bit of Midwest Airlines branding (closing May 31st).