Wednesday, June 20, 2012
World's Most Valuable Boarding Card from Austrian Airlines
"World's most valuable boarding card" is one of my favorite ongoing promotions by an airline. Austrian Airlines wanted to promote a free stopover in Vienna, similar to Iceland Air and others, but Austrian took the extra step of turning their boarding pass into a tourist discount card. Discounts are available at numerous attractions, shops, and restaurants around town. Here’s the current list. The promotion has extended to other Austrian destinations too. If you are going to Vienna (my favorite capital in Europe), I recommend their Vienna Card too.