|United Merchandise Awards Mailed Catalog|
A colleague spent 50,000 United miles on a $400 watch and was pleased with the value he got from his miles. Yes, he could have used 50,000 miles for two award tickets, each worth more than $400, but he would never buy just two tickets because he heads a family of 6 in Salt Lake. Since his oldest kid is 6, he needs to fly direct to keep his sanity, so he flies Delta. A nice watch sounded like a much better idea than a connection in Denver. In absolute terms, not the best value, but in his mind it was an outstanding deal.