|Delta Taking Customers To A Cold And Lonely Place|
Friday, January 18, 2013
Delta Includes a Minimum Spending Amount For Status
Rip on Delta Week continues with a huge program change. To have Delta status in 2014, you need to spend a minimum of $2,500 with Delta. Partner flights not booked with a DL1234 flight number and taxes don't count. This is a seismic shift in elite program rules and it defines loyalty as a monetary transaction. Loyalty is much more complex than spending money with a company and Delta is missing the point. Current Delta Elites should just status match over to Alaska, they'll still get Delta upgrades, plus get American upgrades and respect.