Wednesday, May 27, 2015

Apology from British Airways

Dear Mr Bussa

We recently wrote to you with information about an Upgrade to First offer.  The email was sent in error, we would like to sincerely apologise for this and any confusion caused.  We appreciate your understanding and hope to welcome you on board soon. 

I thought an untargeted upgrade offer was strange, but sadly untargeted email is becoming standard business practice (though it is very easy and inexpensive to target emails).  It appears British Airways did intend to target the email to frequent business class flyers.
Sitting In The Back

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