Wednesday, May 9, 2012

JP Morgan Palladium Card Partners With Harry Winston

The JP Morgan Palladium Card has partnered with Harry Winston.  I found the best direct mail piece ever on my doorstep that has a presentation box and two Harry Winston catalogs.  Also included were an introduction letter and a $1,000 gift certificate for use with the Palladium Card.  This could be one of the best credit card benefits ever, especially if Harry Winston has anything for about $1,000.

This could also be the most expensive list purchase in history.  Chase could have sold their customer names to the partner.  I’m not sure what happened behind the scenes, but I doubt Chase isn’t making money on this with or without incremental sales at Harry Winston.  I’d like to see more of these offers, but not too many and always for high market brands.  Something free should always be included; a percentage discount would just be a bother.

I’m interested to see what comes next and what is the cheapest thing Harry Winston sells.

Update 5/14/12:  I stopped in this week to see what the $1,000 gift card could buy.  There is a $2,000 pen and a $2,300 necklace.  The pieces on display were stunning.  I was willing to spend a few hundred dollars on something, but the gift card didn't make anything less than four digits.  

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